It is with great pleasure and pride that I put this post online today. I have long believed that the movement to support Local Independents (locally owned & independent businesses) has been building, and that at the appropriate time and place, we would see our cause catapulted into the spotlight. I write with confidence, that this time is now.
Last week, the 10% Shift launched in Somerville. This program, as reported in Boston’s Independent Alternative News Weekly The Weekly Dig: The 10-Percent Shift, Revolutionizing the Way You Shop, offers hope and promise regarding our Local Economies: A message not often heard these days. The Shift is asking individuals, businesses, nonprofits and government agencies to Shift 10% of their annual purchases to Local Indpendents this year.
So, what does a 10% Shift mean? Well, as discussed here before, a recent study out of Western Michigan espouses the power of such a Shift. To recap, the study found that if the 600,000 people living around Grand Rapids were to shift 10%, they would create the following economic benefits this year:
- 1600 new jobs, reducing unemployment by .5%
- $53 Million in new wages
- $137 Million in new economic activity for the local economy
…and this is without the use of one taxpayer dollar! Quite the contrast to some other economic recovery packages, don’t you think???
Now, in New England, we have about 13 Million households. I think you see where we’re headed here….the potential impact from a modest behavior change is HUGE.
The program will be publicly launched in Boston during the month of March, in a rolling set of local launches we’re calling “The March towards the Shift“. And we’re planning quite an event to mark the occasion! (details coming soon).
Furthermore, I’d like to give some recognition to the community of Somerville. It is with great pleausre and tremendous pride that I announce that Somerville is home to the first publicly elected official to sign the pledge (Rebekah Gerwitz, Ward 6 Alderwoman) and the first Mayor in New England to signt the pledge, His Honor Joe Curtatone. Mayor Curtatone has taken the additional step of helpig to recruit other Mayors, all around Massachusetts, to this cause.
As a sidenote, it is inspiring and exciting to hear figures of prominence like Mayor Curtatone and Alderwoman Gerwitz talk about how they will make a shift. They both did more than just agree to support the program, they immediately started thinking and questioning about how they can make the shift. Yet another example of why Somerville is a community on the rise, and is another step on our way to becoming a National Leader when it comes to Local Independents.
And finally, if YOU want to make the shift, and “Build Strong Local Economies by Purchasing with Purpose” please go to the website: http://www.10percentshift.org . We have built a number of tools, to help you figure out how to shift. So check out the page, sign the pledge, use the tools….and Purchase with Purposse to Build a Strong Local Economy!
Shift happens….
jG